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Global E-Commerce Leader

AI-Powered Customer Service Transformation

Customer service workspace with computers and headsets

The Challenge

The client's global support center handled over 10,000 customer queries per day across multiple languages and time zones. Response times averaged 18 minutes, and customer satisfaction had fallen below 70%. Manual routing and knowledge gaps across agents caused inconsistent resolutions and high operational costs.

The existing infrastructure relied heavily on manual ticket routing, leading to bottlenecks during peak hours. Support agents struggled with fragmented knowledge bases across multiple systems, resulting in longer resolution times and frustrated customers. The company needed a transformative solution that could scale globally while maintaining personalized service quality.

Our Solution

Our team designed and deployed a custom conversational AI platform powered by fine-tuned LLMs integrated with the client's CRM and order databases. The solution was architected to handle high-volume queries while maintaining context and personalization.

Intelligent Query Routing

NLP classifiers that tagged tickets by urgency, sentiment, and topic before assigning to the most capable agent. The system learned from historical resolution patterns to optimize routing decisions.

AI-Assisted Resolution Engine

LLM-based knowledge retrieval that generated response drafts drawing from FAQs, documentation, and prior chat logs, ensuring consistent and accurate responses.

Voice-to-Chat Integration

Seamless escalation between voice agents and chatbots to unify customer data streams, providing agents with complete conversation context.

Multilingual Support Layer

Real-time translation model with tone control for maintaining brand consistency across 15+ languages, ensuring authentic customer experiences globally.

Implementation Approach

  • Phase 1: Comprehensive data audit and integration with existing CRM and ticketing systems
  • Phase 2: Development and fine-tuning of custom LLM models on historical customer interactions
  • Phase 3: Pilot deployment with 20% of ticket volume for validation and optimization
  • Phase 4: Full-scale rollout with comprehensive agent training and change management

Results & Impact

75%
Reduction in average response time
From 18 to 4.5 minutes
40%
Increase in customer satisfaction
CSAT up from 68% to 95%
95%
First-contact resolution rate
Industry-leading performance
$3M
Annual cost savings
From reduced staffing and ticket backlog
99.2%
System uptime
Across all customer-facing channels
10K+
Daily queries handled
Across 15+ languages

Beyond the quantitative metrics, the solution transformed the customer service culture. Agents reported higher job satisfaction due to reduced repetitive work and more time for complex problem-solving. The company gained valuable insights from sentiment analysis and trending issues, enabling proactive service improvements.

Technology Stack

PythonFastAPIOpenAI GPT-4 APILangChainVertex AI TranslationTwilio FlexSalesforce Service CloudPostgreSQL

Client Testimonial

"The AI transformation exceeded our expectations. Not only did we see immediate improvements in response times and customer satisfaction, but the system continues to learn and improve. Our agents are happier, our customers are happier, and our bottom line reflects that success."

— VP of Customer Experience
Global E-Commerce Leader

Key Learnings

  • Change management and agent buy-in were as critical as the technology itself
  • Starting with a pilot program allowed for iterative improvements before full deployment
  • Integration with existing systems was key to adoption and ROI
  • Continuous monitoring and fine-tuning ensure sustained performance improvements

Ready to Transform Your Customer Service?

Let's discuss how we can help you achieve similar results with a custom AI solution.